For some time now, the financial sector has had its eyes on Fintechs, as they have managed, with their characteristics and innovation, to position themselves at the top of the ranking within a very varied ecosystem. Among them, neobanks stand out, which are those banks that operate 100% digitally, and which act as an alternative to traditional banking and its shortcomings.

Currently, and as a result of the COVID-19 situation, more than 50% of SMEs and start-ups are making changes when it comes to managing and organising their finances. Having spent a period of time in isolation and with telework being imposed, a large part of companies and freelancers are looking for digital solutions to be able to work easily, comfortably and quickly from their computer or smartphone, avoiding formalities or face-to-face meetings and saving time.

Users have discovered a more convenient and secure way to make payments online, and that is why the number of users of online payment platforms such as Shasta Technologies is increasing, where we offer optimal and accessible financial solutions for anyone in a 100% digital way, such as the Shasta App application, which, thanks to its multiple functionalities, such as the exchange to change currencies easily and quickly, or the deeplinking to share payment links with your friends, makes organising your finances much easier and more fun.

One thing is clear: Fintech has been able to respond not only to all the issues and situations raised by COVID-19, but also to an increasingly competitive and limited banking system, adapting it to the new technological era. In other words, we are witnessing a financial services revolution driven mainly by technology.

For these reasons, now is the ideal time to work and invest in this sector, as it will continue to grow, innovate and surprise us more and more, satisfying society’s needs and gaps in the various traditional financial services.

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